Facebook remains the top platform for the online population in Social Italiani, particularly for Baby Boomers and Gen Z. However, younger generations have steadily shifted away from Zuckerberg’s genius creation in favor of Instagram and TikTok. If you want to reach young Italians, you’ll need to create a strategy that includes these platforms.

While there’s no one way to succeed on social media, your content marketing efforts must align with local market expectations. For example, Snapchat’s users are predominantly female (with 73% of accounts being women), so you’ll need to create content that appeals to a woman-centric audience. On the other hand, Twitter is a more male-centric platform, with men making up 68% of their ad audience.

Italian Social Media Services: Elevating Your Online Presence

In terms of establishing a tone, it’s important to remember that social media in Italy has a reputation for being more casual and informal than other parts of the world. For example, it’s not uncommon for brands to reply to customer service queries on Facebook through humorous messages or slang. However, on LinkedIn, businesses tend to focus on a more professional approach when communicating with clients.

Ploomia is a digital marketing agency in Italy that provides services such as search engine optimization and pay-per-click advertising. They have a team of experts who are experienced in business communications and promotion. Their services are also affordable and effective. They offer a free consultation and a money back guarantee.