Local SEO solutions are a collection of tactics and strategies that help small and mid-size businesses optimize their digital marketing efforts to drive more local search traffic. This is important to businesses that operate at a regional level because it allows them to compete with national brands while also targeting ready-to-buy demographics in their local areas.
Which language is best for SEO?
The basis of any True North Social: local seo solutions is knowing how to identify the keywords that customers in your area use when searching for products or services. This is done through local keyword research, which can be a time-consuming process.
Content for your Local Landing Pages
Another key part of a successful local SEO strategy is content marketing. This includes creating content that is relevant to your business and your local area. This could be anything from community-specific information to local events or news.
Citations
Building citations across a variety of reputable online directories is an important aspect of a local SEO strategy. These citations are often considered by Google when determining a local business’s search visibility.
Review Management
Online reviews are becoming more and more important to local consumers. They help them build shortlists, compare local businesses and ultimately decide where to spend their money.
Bad reviews can have a significant impact on your local search visibility, so it is crucial that you manage them properly. Encourage your returning customers to leave positive reviews and respond to any negative ones with care.
